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My mission is to support and empower women entrepreneurs to create the financial freedom they are missing through feel good selling that inspires confidence, integrity and trust.

Meet Sam

Hi my name is Sam and I’m a sales coach, business growth strategist and master mindset coach for women in business. I’m also a mum to two grown up children and two cats called Bubble and Squeak!

I’ve always been passionate about helping others to unlock their potential and stop sabotaging their success; to create a life that makes them happy. Now I help women create a business that earns them the money they deserve.

I’m also helping to create a global culture of selling from a place of integrity and authenticity. It’s all about being real, honest and building trust. 


Woman showing her frustration

I felt so frustrated!

I got into sales 26 years ago, I just sort of drifted into it after running a restaurant for a few years. But I soon realised that it was a hard job to be in.

Back then sales was very much all about the hard sell and using pushy sales tactics to win the sale. It just didn’t fit with the type of person I am and I struggled to get sales.

Being a ‘people person’ I loved the relationship building side to sales. But when it came to asking for the sale or having to follow up with a client it filled me with dread.  Just the thought of doing it in a hard sell sort of way felt  so wrong.

On top of that my stomach would twist up, my hands would feel clammy,  and I stammered with my words. 

Every time I got a ‘no’ from a client my confidence would plummet and I would wonder if I was actually cut out for a career in sales. It was so frustrating.

So I put myself through a number of sales training courses searching for a better way of selling. The courses helped me put together my own strategy that started getting me better results. But I knew I could be doing even better than I was. Something was still missing.

What I didn’t realise was that I was going to need to delve much deeper to find the answers I was searching for.


Then I came across a course that gave me insight into the psychology of selling. This fascinated me and started me on a journey to discover how psychology could be used to achieve better results.

After taking some time out to study psychology at university, I went back into sales. This time I was equipped with the knowledge of how our mind works and how it influences our behaviours and ultimately our success.

But more significantly, how we can change our negative thoughts to positive ones. And change our limiting beliefs into ones that empower us to be more. Our minds are so powerful if tapped into in the right way. How we think can be the difference between success and failure.

I realised then that there had been one strategy missing from the sales courses I had taken. That strategy was mindset.

Master your mindset for success


I had just found the missing piece of the jigsaw in my sales career and it was one that was about to change my results almost overnight.

Not only did I skyrocket my sales results, I also started helping others to do the same.


Today I use the SAM Business System™ that I have developed from my 26 years experience in sales, my training in psychology and learning from my NLP business diploma to coach women business owners to sell more, more confidently and earn more money.

I had to learn how to overcome my barriers and transform my mindset in order for me to be successful and I want to help you to do the same and avoid wasting the years I did.

It’s now your time to achieve your dreams, to stop limiting your potential and to start earning the money you deserve.

As a coach, the reason I focus more on sales and ‘mindset’ is because I believe these are the two areas that will have the biggest impact on your business and give you the financial breakthrough you are looking for.

As your coach I will support and challenge you, encourage and empower you to see things from different perspectives. We will laugh because there has to be an element of fun. We’ll probably cry from time to time, especially happy tears when you hit your breakthroughs.

But one thing is for sure, I will walk by your side every step of the way cheering you on…

…because no matter what you are thinking right now, you CAN do whatever you put your mind to. You can have a business that allows you the freedom to create the life you have always dreamed of having.

If you would like to learn more about how I can help you increase your confidence and skyrocket your sales. So you can start earning more money now. Let’s arrange a time to chat. Click on the link below to book your call.


Meet Bubble and Squeak

I’m honoured to have been featured on the International Interview Series