Why You Need a Sales Strategy

Getting sales is critical to the success of your business.

If you want a business that’s going to be successful and earn you the money you want, you need a plan on how to do that.

I’m guessing you started your business because you want to make an impact. Or to help others create some kind of transformation in their life or business. But you also need to make a profit otherwise you may as well just have a hobby.

You can have the most amazing product or service. But if you don’t know how you’re going to sell it or to who, you’re going to struggle to sell.

That’s where a sales strategy comes in.

A sales strategy defines the exact process you’re going to take:

  • to sell your product or service,
  • who exactly you’re going to sell it to,
  • how you’re going to convert leads into paying clients
  • help you determine how much money your business will generate.

Without a sales strategy you’ll be fumbling about in the dark. Trying out all sorts of different things hoping one of them will work. But never getting to where you want to be.

That is a painful place to be in. Especially when you’re putting your heart, soul and every waking moment into your business.

Running a business can be hard enough. So why put yourself under even more pressure by not having a sales strategy?

Creating a sales strategy for my business was a non negotiable. After being in sales so many years I knew the impact it can have on results, if implemented correctly.

I found having an effective sales strategy provides you with so much information about what you’re doing. Plus it gives you a roadmap to achieve better results. In my opinion it is a critical component to being successful in business.

Some other benefits that a sales strategy brings to your business.

Having a sales strategy will provide you with clarity. It will help you identify where you need to focus your time and effort to ensure you’re achieving your sales goals. It will also reduce the feeling of overwhelm associated with ‘not really knowing what you’re meant to be doing’ conundrum. Often experienced in the early days of business. Just that in itself is worth its weight in gold!

A good sales strategy will allow you to clearly define your ideal client so you better understand their needs. By mapping out your client’s sales journey you can ensure you’re meeting their individual needs at every stage of the sales process. So, you’ll need to map out what your sales process looks like and include it in your sales strategy.

This will not only help with your client’s sales journey. It will also make it easier for you to sell your products or services because you’ll have a clear roadmap. Then as your business grows, if you hire a sales team then they’ll have a standardised system of how YOU want them to sell leaving you to focus on what you do best!

Your sales strategy should be your roadmap to sales success.

It can help you understand what your unique selling points are. That way you can fine tune your message to focus on the exact pain points of your clients. This will allow you to offer the best solution and allow you to stand out from your competition. In addition it will help you to position yourself as an expert in your field and help you attract the right people. Those who want to work with you and have the means to do so.

Implemented in the right way, your sales strategy can also identify the best sales tactics to use to increase your closing rates. Each client you work with will have different needs and challenges. Being able to identify which sales tactics better suit each client will improve your conversion and ultimately your ROI.

Take a step back to move forward.

When you create a sales strategy it gives you the opportunity to take a step back and really look at what you’re doing. So that you can see what’s working and what isn’t. From here you can make improvements or changes to help you maximise your results and improve your sales. Both of which are critical to the success of your business.

A good sales strategy should always be a work in progress and as such it needs to be revised on a regular basis. To ensure it’s up to date with the current market and any changes in client’s needs. By investing the time into doing this you will be setting yourself up for success.

Do you have a solid sales strategy that converts leads into paying clients on a consistent basis? Let me know, I would love to hear what’s working for you. You can email me at [email protected].

Do you need help to create your sales strategy. Or would you like to optimise your existing strategy to skyrocket your sales further?

Claim your free 30 minute strategy call HERE